Giving presentations is an important part of the Aurora Worldwide customer acquisition methodology. Naturally, the ability to make a strong pitch is an essential skill in our line of work. However, all professionals can benefit from learning to speak more persuasively. Here are some aspects of highly impactful presentations:

• Contrast: Using contrasting phrases next to each other brings greater attention to them. Captivating the audience is the first step toward a great talk. Using contrasts strategically can ensure that more people are paying close attention when you talk about your most important points.

• Echo: Similarly, using parallel structure for two connected ideas can also emphasise them. Repeat several words between each phrase to add even more depth. An excellent example of this is former U.S. President John F. Kennedy’s famous line, “Ask not what your country can do for you, but rather what you can do for your country.”

• Rhyme: One of the major concerns when planning Aurora Worldwide campaigns is how to ensure that consumers remember the core messages. There are many ways to do this. Rhyme can be a simple yet effective way to make something easier to remember. Humans like patterns and tend to hold onto ideas that follow basic patterns.

• Analogy: Comparing a new idea to a familiar one makes it much easier to understand. This can be a great tool for speakers. Work with what the audience already knows to increase the impact of your speech.

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